Surviving the Squeeze: Millennial Strategies for the UK’s Cost of Living Crisis
Once upon a time, not too long ago, Alex, a millennial in the UK, found himself struggling to make ends meet. The cost of his rent had risen, his weekly groceries seemed to shrink while their prices ballooned, and the digits on his energy bill looked more like a high score on his old video game console.
It was the UK cost of living crisis, not a fairy tale, impacting real lives across the nation. But this story is not unique to Alex; it’s the narrative of an entire generation striving to navigate through this economic thicket.
Perry Stevens is the founder of BIGPriceDrops and a long-time digital marketer with a practical interest in helping UK shoppers find better value online. He focuses on clear, no-nonsense money-saving content, Amazon UK deal insights, and buyer guides that help readers spot genuine savings without falling for misleading discounts or impulse-buy traps.
When he is not working on BIGPriceDrops, Perry runs Blend Local Search Marketing and works on digital projects covering SEO, AI tools, and online business growth. His approach is simple: help people make smarter decisions before they spend their money.